Interactive Learning

 IMS’s products can be used to create educational DVD and CD-ROM titles, or educational content designed to be delivered over the web.  Talking characters can be used to enhance the learning experience for the K-12 market, as well in the corporate interactive learning market for sales and customer relationship training scenarios.

Customer Relationship Management (CRM)

IMS’s products and solutions are positioned to address opportunities in the customer contact center segment of the CRM space, more specifically being part of solutions that provide self-help or tier-zero support to customers via the web or interactive kiosk. The use of interactive talking characters can serve to enhance interactions with customers, promote brand extension, and build relationships.

Direct Marketing (eMarketing)

The IMS products can be used in the Direct Marketing applications and allow marketers to easily create and deliver compelling, targeted, and in some cases, automated messages using talking animated characters.  The use of animated talking characters for advertising is not a new one. Cartoon characters have been used for years to convey marketing messages and sell products.  The compelling difference now is the animated content can be created on demand in an automated fashion to deliver a custom message targeted at a particular consumer or prospect, pitching a specific offer.  These character-centric personalized Multimedia Marketing Messages (MMM) offer the ultimate in direct marketing capabilities over the web. Direct marketing applications can also be extended to wireless devices such as cell phones and PDA’s. This would expand the reach of the marketer, by allowing for the creation and deployment of Multimedia Marketing Messages (MMM) to virtually any device.

Entertainment and Games

The Entertainment and Gaming market includes interactive chat and messaging, online greeting cards, episodic animated content for TV and commercials, feature film production, and online and offline interactive computer gaming.  IMS addresses opportunities in the Entertainment market by creating development tools that appeal to a broader cross-section of multimedia developers that utilize either proprietary or commercial tools  to create entertainment and gaming applications. 

Wireless market

Multimedia Messaging Service (MMS) is the newest application being offered in the wireless market.   MMS is the evolution of text-base Short Message Services (SMS), which has been a successful application in the wireless space for over ten years.  MMS applications currently on the market include animated greetings, digital photos, and small video clips.  Automated "voice-to-animation" technology will play a role in enhancing MMS applications by employing the use of talking characters to deliver short messages, news clips, and complement Location Based Services.